Dog Sport Alliance Training Membership

I help Obedience competitors get the same performance at trials that they get at home so they can make their training dreams a reality with confidence and joy. Specifically, I help passionate handlers get solid, fluid performance in Obedience activities such as AKC obedience, TEAM training and Rally. I teach all aspects of the sport, including skill fluency, handling, show preparation and mindset work.


In the 35 years I’ve been teaching and coaching, I’ve had countless teams come to me struggling with showing their dogs in Obedience and not understanding why.

Their training looks great, their dog responds beautifully AT HOME and everyone seems to be having a great time.

Then they get to the trial…and everything falls apart!

Does this sound like you?

You train hard and you and your dog do great! At home. Maybe in class as well. But at a trial?

Your dog can’t focus or perform. YOU can’t focus or perform. Your connection is gone. And that joy and the spark that you feel in training and practice?

That’s gone too.


IT DOES NOT HAVE TO BE THIS WAY!!! I can help you train your dog and set and achieve your Obedience goals. I can help you understand ALL aspects required of you to SUCCESSFULLY show your dog and test your skills either through live events and/or video.

Not only that, but you and your dog will have fun and find joy in training on your way to success!

If this sounds good to you, you’re going to LOVE my brand-new Dog Sport Alliance Training Membership.


These days there are so many sports/activities you can do with your dog it makes your head spin! I have trained and titled my dogs in a bunch of them–agility, tracking, protection sports, and more.

But none grab my heart or inspire my passion like Obedience. I got into this sport 35 years ago and today it is now my one and only.

However, as much as I love this sport, it’s long overdue for an update. The old ways create too much stress and pressure, and don’t leave enough room for joy, inspiration, and fun. Even the definition of the word ‘obedience’ does not describe what we are really striving for…Teamwork and Partnership.

Obedience definition: ‘Compliance to an order, request, or law or submission to another’s authority.’

How serious! How not fun! How not in keeping with the latest, cutting-edge approaches to training!

So! I’m changing what I call Obedience to suit my vision of the future. Of the reframe I believe we need as the way forward in this sport.

And that new name is…

Alliance Training!

Alliance definition: ‘A union formed for mutual benefit.’

The key word to focus on in this definition is MUTUAL.


Join me today in my brand-new membership, designed to help you and your dog confidently maneuver the existing landscape of Alliance Dog Shows, and achieve the success you’ve always dreamed of.

This is a brand-new membership, built for you, with you.

I can’t wait to share my carefully structured program, created from years of coaching teams through their challenges.

At the same time, since Alliance Training is in it’s first-run, “beta” phase, I will be listening closely to your voice and needs.

In other words, this program will evolve to help YOU specifically.

This is not just another generic class for you to follow or a huge membership in which it is easy to get lost. In this program I’m offering individualized coaching in small groups so that you get exactly what you need for success.

And most importantly the term ‘success’ will define whatever success means for you. We do not compare; we strive to become the beautiful teams we are meant to be and not to meet some other version or some other definition of success.


I have BIG PLANS for Alliance Training, but we’re going to start simple to keep the focus on YOU.

So, now is the perfect time to get in at the ground level and at a special founding member ‘beta’ price of $50/month (which stays the same for you for as long as you stay in the program, even when the price goes up. Which it will).


1) We will meet four times a month for group coaching via Zoom. On these calls, I’ll teach you everything I know about how to be successful in this sport.

We will also explore your questions, work on your challenges, celebrate your successes, and support you however you need support in the moment. You can submit questions in advance, and meetings will be recorded if you can’t make them live.

2) Private members only Facebook Group for on-going support and discussion between calls. This will be a highly functional FB Group where I will post many training tips and videos and previews of what I am building into the platform.

Coaching calls will be on Wednesdays. Times will alternate weekly between 1:00 PM and 7:00 PM Pacific Standard Time.

Beta price is $50/month. I certainly hope you love your decision to join but please know you can cancel anytime.

Join me on this adventure and let me help you better understand this complex yet wonderful world of Obedience…er, Alliance Dog Training!

Questions? Click my name below to send me an email.
I can’t wait to work with you!

Diana Hoyem

 Start your Alliance Training Membership Today

Start your online Alliance Training Membership today by clicking one of the PayPal links below. This is a monthly subscription plan for $50 per month and is available to new subscribers only until 3/1/22 for the Beta price of $50 per month.